THE 3.4 OUNCE CAN*
When you crave a Dr Pepper, nothing else will do. but Dr Pepper’s not available on every flight. and the TSA doesn’t allow liquids more than 3.4 ounces. Introducing the 3.4 OZ carry on can. *Speculative Campaign.
SKY MALL LAUNCH
We’ll launch the carry on can exclusively on Skymall’s inflight magazine and Skymall.com for the first month of distribution.
After the first week we'll open up distribution on 3.4.com; a micro can sized micro site.
DR PEPPER TRAVEL KIT
Every 6-pack will come with a quart-sized travel bag, a travel tube of Dr Pepper-flavored toothpaste, and a toothbrush.
3.4 SECOND PRE-ROLL AD
Why should a not full-sized Dr Pepper get a full-sized pre-roll ad? it shouldn’t. So to introduce the world to our new 3.4 OZ can, we’ll create 3.4 second pre-roll ads.