THE 3.4 OUNCE CAN*

When you crave a Dr Pepper, nothing else will do. but Dr Pepper’s not available on every flight. and the TSA doesn’t allow liquids more than 3.4 ounces. Introducing the 3.4 OZ carry on can. *Speculative Campaign.

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SKY MALL LAUNCH

We’ll launch the carry on can exclusively on Skymall’s inflight magazine and Skymall.com for the first month of distribution.

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3.4.COM

After the first week we'll open up distribution on 3.4.com; a micro can sized micro site.

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DR PEPPER TRAVEL KIT

Every 6-pack will come with a quart-sized travel bag, a travel tube of Dr Pepper-flavored toothpaste, and a toothbrush.

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3.4 SECOND PRE-ROLL AD

Why should a not full-sized Dr Pepper get a full-sized pre-roll ad? it shouldn’t. So to introduce the world to our new 3.4 OZ can, we’ll create 3.4 second pre-roll ads.

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