You can’t overemphasize the value of The American Dream. But it’s never been just one dream. Over 200 million Americans have very different ideas of what they want their homes to look like and how they want to live in them. And Lowe’s is here to value each and every one in our new campaign “Home to Any Possibility”.

For Memorial Day 2020 we left a reserved a space at every Lowe’s store for those who made the ultimate sacrifice to keep our homes safe. This script was inspired by creeds from various branches of the military. We thought it was the most respectful way to pay tribute to both those who gave some but especially those who gave all.

We also developed a turn key format for all of Lowe’s harder working, value based content.