CURTIS PETRAGLIA IS AN AWARD-WINNING CREATIVE DIRECTOR BASED IN LOS ANGELES, CREATING ADVERTISING, BRAND PLATFORMS, FILMS, SOCIAL CAMPAIGNS AND AI-ASSISTED CREATIVE WORK FOR BRANDS INCLUDING DR PEPPER, CANADA DRY, GOOGLE, YOUTUBE, LOWE’S, SNAPPLE, TACO BELL AND BEHR

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THERE. THE SEO ROBOTS ARE HAPPY. NOW BACK TO THE WORK.

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CURTIS PETRAGLIA IS AN AWARD-WINNING CREATIVE DIRECTOR BASED IN LOS ANGELES, CREATING ADVERTISING, BRAND PLATFORMS, FILMS, SOCIAL CAMPAIGNS AND AI-ASSISTED CREATIVE WORK FOR BRANDS INCLUDING DR PEPPER, CANADA DRY, GOOGLE, YOUTUBE, LOWE’S, SNAPPLE, TACO BELL AND BEHR ⏲️✨😻 THERE. THE SEO ROBOTS ARE HAPPY. NOW BACK TO THE WORK. ⏲️✨😻

A Dr Pepper film about cravings so strong they deserve their own action hero.

CRAVERIDER

A CREAMY MICRO-DRAMA

A flavor launch that turned new soda news into full-blown fan energy.

DR PEPPER STRAWBERRIES & CREAM

Retail and brand work that made home improvement feel simple, useful and human.

LOWES

A grassroots sports identity project with local pride, comedy and club energy.

CULVER CITY COUGARS

A music-video-inspired Dr Pepper launch with Yung Gravy and a whole lot of cream.

STRAWBERRIES & CREAMIN’ WITH YUNG GRAVY

A craveable food mashup that probably should not exist, which is exactly the point.

HOT DOG PIZZA

Character-driven Dr Pepper comedy starring the smallest man with the biggest pipes.

LIL' SWEET

An AI-assisted NerdWallet fashion campaign that turned inflation data into couture.

INFLASHION BY NERDWALLET

DRY TIME IS MY TIME

A campaign about making time for Snapple, one weird little ritual at a time.

MAKE TIME FOR SNAPPLE

Mi$fiTs BACKPAGE

A Taco Bell product launch for a taco that refused to stay in its lane.

TACO BELL

A Behr platform that made painting feel less like a chore and more like a fresh start.

TODAY LET’S PAINT

A digital comedy project built around internet thirst, ego and one very confident man.

NICKHOTT.COM

mall home upgrades, big transformation energy.

MINI MAKEOVERS

Dr Pepper’s college football universe, built as an episodic brand sitcom for fan

FANSVILLE BY DR PEPPER

A collection of social-first brand work, cultural reactions, stunts and internet-native ideas.

SOCIAL GREATEST HITS

A Dr Pepper platform celebrating the oddly specific rituals of Pepper people.

IT’S A PEPPER THING

An inclusive nightlife platform created for a bar where everyone belongs.

MIXWELL

Playful work for YouTube Kids, built for parents, kids and tiny attention spans.

YOUTUBE KIDS

A strange little comedy world with feathers, family issues and extremely niche energy.

SONS OF BIRDS

A Dr Pepper campaign about flavor, self-expression and finding your people.

FIND YOUR FLAVOR

Electric scooter advertising with blockbuster attitude and Vin Diesel horsepower.

YADEA & VIN DIESEL

A bold new flavor launch built around innovation momentum and Peppermania.

DR PEPPER BLACKBERRY

Dr Pepper’s college football concession king and unofficial inventor of the playoff.

LARRY CULPEPPER