PIZZA HUT - "HOT DOG PIZZA"
Before the official launch of the Hot Dog Bites Pizza we put mustard packets in our pizza boxes and created a buzz-worthy teaser campaign that let Pizza Hut fans know something big was coming.
When we finally unveiled Pizza Hut's creation we had artists recreate some of the reactions on Twitter with mustard.
The campaign helped Pizza Hut sell out of the Hot Dog Bites Pizza in just 3 weeks and made a pretty big splash in the news and social media. Go America!
CW: Andrew Kong
ECD- Tom Adams
ECD- Paul Kiester